Author Archives: curryallison
The remarkable thing about social media is how easy it is to create and establish a community from a brand standpoint. But companies continue to fail over platforms without realizing it. Let’s take a business convention or networking event, for example. Do company representatives sit back at a distance screaming out of megaphones from behind […]
Just do it—Such a commonly coined phrase on Nike athletic apparel with a massive scale of implications. The company that told you to do it is actually going that extra yard to make sure you did! How? That’s easy… social media. Nike first started using social media in 2004. Since then, it has consistently reduced […]
Get it trending! The hashtag has emerged in our everyday language as a powerful tool over social media that allows words or unspaced phrases to be grouped and tagged together. But the hashtag has had quite the evolution. Initially, the #hashtag was excessively used on social media in unproductive and essentially useless manners… Jimmy Fallon […]
Officially beginning my life as a part time blogger… Let’s see what the blogging world has in store for me!