Author Archives: dannalevindb

FINAL THOUGHTS ON A GREAT CLASS

So what are my final thoughts on this class? I really enjoyed it! Meagan Roecker, a friend of mine on BC’s Track & Field team, who is also in charge of BC’s Instagram account (yep, she was one of those guest speakers) assured me that I would love this class – and I have to admit, my […]

EARTH DAY AND ITS GREATNESS

Earth Day is the idea of a national day that focuses on and celebrates the environment. It occurs once a year on April 22nd. What does this mean for Earth? preservation, environmental protection, and a way to show others that we care (and demonstrating it with some actions, too). Hopefully, we can extend this celebration beyond […]

DOES RED BULL GIVE YOU WINGS?

My relationship with Red Bull is complicated. While I like the drink, I know that it’s really not healthy for me. The amount of caffeine it contains, combined with my father back home yelling at me to stop drinking it, really decreased my Red Bull consumption over the past few years. Well, perhaps I allow myself to drink […]

ARE YOU KIDDING ME? OH YES IT’S APRIL FOOLS!

Yesterday was the Super Bowl for jokers. Yes, it’s that time of year again that people try to fool you. Sometimes you can’t believe how you were able to be fooled, but can it go to far? – you decide! Looking back at why this day is what it is, here is what the Chicago Tribune has […]

DICHOTOMY ONLINE AND OFFLINE

Have you ever wondered why people say things in the cyberspace that they wouldn’t say or do face-to-face? Well, I have thought of this many times. Different communication forms allow an expression of the self which differs – sometimes subtly, sometimes greatly – from one another. In different online and offline settings, people present a different […]

MICKEY MOUSE HAS A SOCIAL MEDIA ACCOUNT?? OUTRAGEOUS

Or maybe not… Companies use mascots to tell a story about who they are. Mascots enable them to create a brand identity and increase brand awareness. They also use mascots to create positive brand associations. Companies often have more than one social media account, one for their brand and one for their mascot. Mascots allow […]

THE RACE FOR SPONSORS – ADIDAS

Last week’s presentations were really interesting. One of the presentations spoke about being active on social media and being part of campaigns. This actually reminded me of my athletic friends on Facebook, who are sponsored by Adidas. They take part in the Adidas campaigns, and I am always very up-to-date on the new shoes that Adidas […]