Author Archives: ItsUlker

#Blessed to Be Digital

As I am sitting down to write this post in a Starbucks, I can’t help but notice the long line of people waiting to order at the register. I find it quite weird – I don’t remember the last time I had to stand in a line at Starbucks, I just order ahead through the mobile […]

So You Want to Be a Digital Marketer?

I admit, this post should have come earlier, probably right after my first blog post detailing some of my past digital marketing experience. With it, I’ll try to roundup some of the main areas in digital marketing that you could specialize in, and some of the most popular tools that could help you master the […]

Brands & Influencers: How they help each other make $$$

Last week, Amazon launched a Social Media Influencer program. The program will allow the influencers to earn fees for purchases that were made through their social media accounts and posts. Amazon will also assign a custom URL for the customers who would want to shop a certain influencer’s feed. Unlike the existing Amazon Affiliates program […]

Winning the Internet in Gucci

Last week, the luxury fashion brand Gucci started generating headlines for unveiling its new collection of watches through creating a series of branded memes in collaboration with artists and popular Instagram meme accounts (referred to as the “collaborative art project” by the brand itself) and posting them on their social media channels. For a luxury brand with […]

Memes: The Voice of the Generation?

“Cash me ousside, how bow dah?”. If this phrase looks like nothing but a poorly-spelled and incoherent blurb, then congratulations, you have either been living under a rock or have not logged on to the Internet over the past month. Or perhaps, the way you use the Internet is completely different from every one else […]

Coffee, Watches & Kylie Jenner: Building a Brand with Social Media

I am fascinated by brands who get Social Media right. I might not be a customer or a frequent customer yet, but I still follow them – they make my insta feed look pretty and their funny (punny?) tweets make me smile – and I am sure I am not alone in this. What fascinates […]

I went Digital, and never went back.

Going Digital When I graduated from college in 2012, I was faced with the daunting task of figuring out the next big step and getting my first “real world” job. My active search resulted in two opportunities – one where I could join the accounting division of Ernst&Young, and another one where I could join […]

Test Post

Hello! This is my test post for my Social Media and Digital Business class. Throughout the semester, I will be writing on different aspects of digital media, tech innovations and companies and brands that successfully navigate the increasingly complex digital landscape. I look forward to sharing some of my thoughts and ideas – and look forward to […]